About
Cocktail Emporium is a boutique chain specializing in cocktail accessories, glassware, and barware with a cult following. I was brought on to design seasonal promotional assets across digital campaigns, email, and in-store signage, supporting both e-commerce and retail strategy.
My role spanned creative direction, visual design, and content rollout, with a focus on keeping things elevated and on-brand across every touchpoint.
Client
Cocktail Emporium
Category
Visual Identity
,
Art Direction
Year
2022
What was achieved
Email marketing
↑ 15%
boost in CTR
Redesigned promotional email templates and optimized content strategy, leading to a 15% increase in click-through rates during seasonal campaigns.
Campaign output
+10
assets per cycle
Delivered asset kits for digital ads, organic social, in-store signage, and product highlights, ensuring every promotion was aligned and visually cohesive.
Digital growth
↑ 27%
increase in web traffic
Improved website experience, resulting in more traffic, stronger repeat engagement, and higher average cart values during campaign cycles.
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