Visual Identity

Cocktail Emporium

Visual Identity

Cocktail Emporium

About

Cocktail Emporium is a boutique chain specializing in cocktail accessories, glassware, and barware with a cult following. I was brought on to design seasonal promotional assets across digital campaigns, email, and in-store signage, supporting both e-commerce and retail strategy.

My role spanned creative direction, visual design, and content rollout, with a focus on keeping things elevated and on-brand across every touchpoint.

Client

Cocktail Emporium

Category

Visual Identity

,

Art Direction

Year

2022

What was achieved

Email marketing

↑ 15%

boost in CTR

Redesigned promotional email templates and optimized content strategy, leading to a 15% increase in click-through rates during seasonal campaigns.

Campaign output

+10

assets per cycle

Delivered asset kits for digital ads, organic social, in-store signage, and product highlights, ensuring every promotion was aligned and visually cohesive.

Digital growth

↑ 27%

increase in web traffic

Improved website experience, resulting in more traffic, stronger repeat engagement, and higher average cart values during campaign cycles.

Art Direction

Dynasty Shop

Visual Identity

Common Froot

Art Direction

Dynasty Shop

Visual Identity

Common Froot

Art Direction

Dynasty Shop

Visual Identity

Common Froot

Contact

Let’s work together

Reach out for any business inquiry

Contact

Let’s work together

Reach out for any business inquiry

Contact

Let’s work together

Reach out for any business inquiry