About
As a Visual Designer at Dogdrop, I helped shape the brand across every touchpoint—from marketing campaigns and product features to retail launches and social. I worked closely with marketing, product, and ops to create cohesive, scalable design that supported growth, elevated our visual identity, and kept things on brand and functional for our growing customer base.
Client
Dogdrop
Category
UX/UI Design
,
Visual Identity
Year
2024
What was achieved
Campaign performance
↑ 2x
engagement
Designed and launched Dogdrop’s member referral and rewards program, doubling participation in the first month and helping increase customer retention.
Operational impact
↓
Improved staffing + operations
Led design for a business-side notification system that helped franchise operators track member activity, vaccine records, and peak times, improving staffing and compliance oversight.
Email performance + design system
↑ 22%
increase in conversions
Redesigned email templates and built internal documentation to standardize execution. Combined with A/B testing, the new system helped the marketing team launch more effective campaigns faster, and drove a 22% increase in conversion rates across key touchpoints.
More projects
